Facebook Twitter LinkedIn

FTC Refuses to Delay Comments on Proposed “Auto Rule”

advertising and sales

August 24, 2022

Despite requests to delay, comments to the proposed FTC Motor Vehicle Trade Regulation, also known as the “Auto Rule,” have been rejected by the FTC. All public comments remain due on September 12, 2022.

While a final form to the proposed Auto Rule remains to be unveiled, the Auto Rule appears to have the necessary support from the FTC Commissioners, and a version of the Auto Rule will likely pass.

FTC “Auto Rule” Facts:

  • FTC alleged 100,000 complaints against dealers annually
  • FTC introduces Auto Rule on June 23, 2022
  • FTC public comments deadline is September 12, 2022
  • Auto Rule will require new “Offering Price” calculation
  • Auto Rule will require new “Add-On” disclosures and prohibitions
  • Auto Rule will require new advertising disclosures and prohibitions
  • Auto Rule will require massive changes to sales and finance process, with new disclosures and forms
  • Auto Rule will require all advertisements and disclosures to be maintained for at least two years

While dealers are currently consumed with implementing FTC Safeguards Rule solutions by the December 9, 2022 deadline, dealers will likely become consumed with implementing FTC Auto Rule solutions before too long.